Services to Build Identity and Increase Revenues

Marketing Green I Next-Generation PR I Internet Marketing
Special Events & Promotions I Crisis Communications I First Class Writing

Marketing Green

When it comes to marketing green, TGG has a ‘green thumb.’  We can help you develop and implement a strategy to help you ‘get green’ or enhance your current efforts and help you leverage them with a strategic internal and external marketing program to promote and solidify your positioning (see Case Studies).
 

Next-Generation PR

TGG is one of the few agencies in the country that has successfully utilized online PR strategies and channels for years to generate positive coverage for our clients on the internet and in traditional media as well. Media has changed. And PR placement tactics need to change, as well.  Here’s why: Major Internet news sources such as Google, Yahoo, Lycos, AOL, Excite and MyWay have daily visitor counts that far exceed the circulation of most newspapers as well as any other media outlet.

We also offer strength and diversity in our media contacts including national and regional print and electronic media. The TGG team conceives, researches and writes both press releases and ‘optimized’ press releases, handles the planning and execution of press kits, press conferences, special events and more, in addition to overseeing the creation and maintaining of press kits.

Internet Marketing

TGG has a proven track record of developing internet strategies that drive traffic and revenue to your site. TGG offers expertise in all facets of the interactive arena from graphic design to content development to virtual press relations. In addition, TGG can help you develop and unleash the power of e-mail direct mail marketing to drive incremental revenue and also to build-up your online database. We can also help to develop Automated Pre-stay and Post-stay, eblast email strategies.
 

Special Events & Promotions

Whether it be a company anniversary, grand opening party, celebrity event or on-location broadcast, TGG can customize a program to generate excitement and awareness and help stimulate sales in slow periods.

Crisis Communications

TGG provides experienced counsel and responsive, appropriate and timely action. Senior staff are available 24/7 in the event of a crisis, able to monitor media sources and databases as well as assist with local and national response. Of course, the difference between the winners and losers in the crisis communications game is preparation. By the time a crisis comes, it is often too late. Anticipating and preparing for all scenarios is critical. TGG can evaluate existing company policy, provide media training for executives and help develop systems that will help you when you need it most.

First Class Writing / Collateral Production

Mom always said, “It’s not what you say, it’s how you say it.” At TGG, we bring a unique creative flair to a wide variety of writing projects that will help you set your message apart from a crowded marketplace. We can work with you every step of the way, from conceptualizing to writing to editing and even production of brochures, newsletters, invitations, speeches, promotional mailings and advertorials.