The Glickman Group Professional Staff

Mark Glickman, President   I  Elizabeth Gold, Director of Special Projects  I  Industry Affiliations

Mark Glickman, President      

After 20 years of travel industry experience, Glickman created the agency he wished he had been able to find when he was looking! The Glickman Group is a full-service Marketing and public relations firm that specializes in travel and tourism with a focus on resorts and destination marketing.

Glickman’s experience most recently includes Director of Resort Marketing & Sales for Mauna Lani Resort, one of the world’s leading golf, spa and environmental resorts in Hawaii’s Big Island and Vice-President of Marketing and Public Relations for the EI Cid Resorts, the largest independent in Mexico. El Cid consists of over 1,000 acres and four hotels, a marina and yacht club, 27 holes of championship golf, 9 tennis courts, a spa and fitness center, sailing, ropes course and climbing wall, sportfishing and water spoils, restaurants, bars and theater, a timeshare vacation club and a real estate community.

Glickman cut his teeth in New York with over 10 successful years as a public relations, advertising and marketing specialist where he promoted a variety of hospitality and entertainment clients, including two of the worlds top grossing restaurants Tavern on the Green and Maxwell’s Plum. In that capacity, Glickman, enhanced the restaurants’ already high profile by creating imaginative special events that led to record business, as well as creating promotional partnerships and helping to secure star-studded Broadway and film openings. Glickman also launched the opening of the Potomac (now known as Sequoia), a $14 million dollar restaurant on the Washington Harbor in Washington, D.C.

Glickman left New York to join the management team at Wintergreen, an 11,000-acre resort and real estate community in Virginia’s Blue Ridge Mountains and at the time, a well-kept secret. Through an aggressive marketing and publicity campaign, Glickman developed new national and international markets for the resort. In addition, he solicited national environmental, family, golf and tennis awards for the resort and positioned Wintergreen as one of the country’s top year-round destinations.

Glickman is widely credited with changing the face of tourism in Virginia by founding both the Golf Virginia Resorts Association and the Ski Virginia Association. He served as President of both associations and testified to Virginia's General Assembly on behalf of the tourism industry on the benefits of public-private partnerships.

He has conceived and coordinated special events such as the Tour du Pont cycling event, the Mazatlan

Billfish Classic, the World’s Largest Pumpkin and World’s Longest Golf Drive from the top of a ski slope, Special Olympic ski competitions resulting in extensive national and international print and broadcast media exposure, and the first-ever Virginia Golf Sweepstakes. Through his innovative special events, he has also helped to raise hundreds of thousands of dollars over the years for charities such as the Sunshine Foundation and the Special Olympics.

Elizabeth Gold, Director of Social & Cause-Related Marketing

Elizabeth Gold is a communications specialist with 15 years of experience in social and cause-related marketing around the world. Most recently, Gold received U.S. Congressional funding .to develop “Local Voices”, a program to train journalists, talk show hosts and DJ’s in Kenya, Nigeria and India to cover AIDS responsibly. Gold has also worked in Egypt, Pakistan, Armenia, Albania, Mexico, the Eastern Caribbean, and all over the world designing public awareness and social marketing campaigns in support of such issues as family planning. HIV/AIDS prevention, nutrition, breastfeeding, and environmental awareness. Ms. Gold also has extensive experience in conducting focus group research.

In the early 90’s, Ms. Gold coordinated U.S. media relations for the Government of El Salvador throughout the peace process. A former journalist, she worked as a UPI reporter at the United Nations bureau in New York and served as editor of a regional magazine in Virginia. She has trained journalists in several developing countries in health reporting and writing, and helped to create a monthly health column for print and broadcast in the Eastern Caribbean islands. Gold holds her B.A. degree from Wellesley College and her Masters in International Affairs from Columbia University. She is fluent in French and Spanish. 

INDUSTRY AFFILIATIONS

Mark Glickman is a longstanding member  of the Society of American Travel Writers (SATW), the Hospitality Sales & Marketing Association International (HSMAI)andthe Golf Writers of America Association/  He  served on the marketing advisory boards of the Big Island Visitor’s Bureau and the Kohala Coast Resorts Association in Hawaii.