|

AN AGGRESSIVE
APPROACH TO MARKETING & PR
The
Glickman Group is one of the country’s leading marketing and
public relations consultancies with over 20 years of
hospitality and entertainment experience. We’ve worked with
some of the top names in the hospitality and entertainment
industries… from Pinehurst to Mauna Lani Resort to Carnegie Hall
to Tavern on the Green.
Mark
Glickman,
recently
selected as one of the
"Top 25 Most Extraordinary
Minds in Sales & Marketing"
by the Hotel Sales &
Marketing Association
International (HSMAI)
more >
Mark
Glickman
has earned his reputation as one of the hospitality
industry’s most knowledgeable marketing and public relations
advisors, providing marketing expertise and creative
services for management companies and independent resorts to
destinations and developments throughout the world.
He is
a frequent speaker on green marketing, crisis management and
'next generation' PR.
Glickman
knows all about life from your side of the fence. His
domestic and international experience includes Director of Sales
and Marketing at Mauna Lani Resort in Hawaii’s The Big
Island, Wintergreen Resort in Virginia and El Cid Resorts in
Mazatlan, Mexico. He has successfully led marketing and
sales teams in creating solid, strategic marketing and sales
plans that produce memorable brand image, publicity and
special events, resulting in incremental revenue for
world-class companies.
When it
comes to ‘Green Marketing’, Glickman has a ‘Green Thumb’…and
a proven track record!
The
Glickman Group’s Green Marketing Solutions program can help
your company with everything from assessing your current
‘green’ efforts to the implementation of a green program.
Once the program is established, we will design a strategy
to carefully leverage your efforts and solidly position your
‘green’ efforts in the marketplace.
These are times that call out for creative and proactive
Marketing and PR tactics that move the needle and positively
impact your bottom line. If your current marketing efforts
aren’t doing that, talk to us!
SENIOR LEVEL ACCESSIBILITY
According
to Glickman, "one of my biggest frustrations as an in-house
Marketing VP was finding the right agencies. No matter how I
tried, I seemed always to be faced with the same scenario.
Each agency “wowed” me with a presentation by senior
executives yet handed the day-to-day business of the account
to an unseasoned junior-level account executive.
I built my
agency with the exact opposite approach. At a time when you
need to make your marketing dollars produce for you, we
don’t think that you should have to spend them for a
training program for junior-level agency account execs.
With
The Glickman Group, "Who you see is who you get"!

|